Crumbl, the beloved gourmet cookie brand known for its rotating menu and creative collaborations, has once again delighted fans this time by celebrating Benson Boone’s tour finale with the comeback of the Moonbeam Ice Cream Cookie.
The special treat, inspired by Boone’s hit single “Mystical Magical,” marks one of Crumbl’s most exciting partnerships of 2025, blending music, creativity, and flavor into one unforgettable dessert experience.
A Celebration of Music and Flavor
Benson Boone, the rising pop sensation known for his emotional lyrics and chart-topping singles, recently wrapped up his successful “Fireworks and Flashbacks” tour.
To mark the occasion, Crumbl brought back the fan-favorite Moonbeam Ice Cream Cookie, a dessert that originally debuted earlier this year as part of a limited-edition release.
The cookie features a chilled chocolate base infused with cookies-and-cream bits, layered with a dreamy mix of lemon, berry, and marshmallow frostings, and finished with a delicate white chocolate drizzle.
The colorful presentation mirrors the vibrant, whimsical tone of Boone’s music, creating a treat that looks as good as it tastes.
A Cookie That Captures the Spirit of Benson Boone
According to Crumbl’s co-founder and Chief Branding Officer, the collaboration with Benson Boone was designed to “capture the feeling of his music in cookie form.”
The result was a dessert that embodies emotion, energy, and creativity three qualities that define both Crumbl and Boone.
Boone himself expressed excitement about the partnership, sharing that the cookie “feels like a celebration of love, light, and imagination.”
Fans of both the singer and the bakery brand flooded social media with photos and reviews, making the hashtag #MoonbeamCookie trend across platforms like TikTok and Instagram.
The Cookie Comeback Fans Wanted
Due to overwhelming demand during its first release, Crumbl made the rare decision to bring the Moonbeam Ice Cream Cookie back for an encore week.
This move marked the first-ever immediate comeback of a limited-edition cookie in the brand’s history proof of just how deeply the creation resonated with fans.
The comeback week also coincided with Benson Boone’s tour finale, making it a sweet ending to his nationwide journey and an equally exciting moment for dessert lovers.
Crumbl’s Growing Legacy of Collaborations
Over the past few years, Crumbl Cookies has emerged as more than a bakery it’s a pop culture phenomenon. From its viral TikTok reviews to its creative partnerships, Crumbl continues to redefine dessert marketing.
The Benson Boone collaboration highlights the company’s ability to blend food, art, and emotion in a way that connects directly with fans.
As Crumbl celebrates this cookie comeback, both the brand and Benson Boone continue to prove that when music and flavor unite, magic happens bite after bite.